Insight Research

 

 

Insight Research Benchmarking Services

Insight Team and Independent Consultancies

 

The Insight Team
Dan MunfordDan Munford, Partner, Insight Research

Dan Munford is Managing Director of UK based convenience & petroleum retail specialists Insight Research. He is a recognised international expert on "convenience" and a regular presenter at international conferences like the NACSShow and for Insight and Airplay's www.retailvision.tv network. In the last 2 years he has also presented at industry events in the Germany, Poland, Ireland and South Africa as well as in the UK. In addition to working in international C-store format research & benchmarking, Dan has 14 years consumer and trade market research experience and this brings a consumer focus to his work.

Under Dan's leadership Insight has developed a long term relationship with NACS, the international association for convenience & petroleum retail. Dan is a permanent member of the NACS International Committee and Insight Research are European Partner for NACS.

Dan is married to Sian and they have two children. Hobbies include mountaineering, flying, politics and (supporting) his son's rugby team.


Independent Associated Consultants/Consultancies

Insight also work closely with a "knowledge bank" of industry specialists which includes some of the most respected and experienced convenience and petroleum retail experts in the industry. They are Nicholas Scherzer, Stephanie Rice and Jeff Murphy.

Nick ScherzerNicholas Scherzer

Nicholas Scherzer spent 11 years with the SPAR Group of South Africa, recognised as one of the best SPAR operators globally and established as a South African market leader.

During this time he held senior positions both at retail and within distribution centres. Nick’s career encompasses the management of the daily operation of convenience stores and supermarket formats in food retail, from store level through to senior regional management roles. Both within corporately owned retail divisions and within symbol group warehousing and distribution, working alongside the logistical and supply chain channel of food retail.

He has extensive knowledge of the operational issues and the dynamics of retail organisations with experience in wide range of retail issues from format development and design through to category management with strong commercial experience and solid financial background. Nick is responsible for running Insight’s store review business and since joining Insight in September 2009, he has worked on a number of Insight events and projects with UK and international clients. Nick is passionate about retail. He has a highly developed understanding of market dynamics and brand positioning and a keen understanding of the issues through the supply chain and onto the convenience retail shop floor.

Stephanie RiceStephanie Rice

Stephanie has over 20 years’ experience of the Convenience Retail Sector, nine at Board level as Marketing Director of Musgrave-Budgens-Londis. Stephanie runs a successful agency specializing in community and social marketing and is able to bring strong facilitation skills to our clients.

Stephanie has an impressive track record of delivering tangible results through innovative strategies. Stephanie’s expertise as a marketeer is complemented by a very real understanding of the convenience-store customer. Truly an expert at commissioning and disseminating consumer insight, Stephanie is able to research, design and implement marketing and store-layout strategies to drive profitable sales. Stephanie has presented at several international conferences as well as judging high profile retail industry awards. She is a graduate from London University with a degree in French and German.

G. (Jeff ) M.MurphyG. (Jeff ) M.Murphy.

Jeff has more than 30 years experience involving a multitude of leadership positions across a wide variety of industries and global markets. While working in corporate, his experience ranged from VP Business Development for a global retail design firm, to the executive position of Marketing Manager for a global fuels and convenience retailer with responsibility for the Southern Hemisphere.

As Managing Partner of The Murphy Group LLC, Jeff has assisted in global expansion efforts of retailers, suppliers and trade associations; has provided strategic consulting advice to convenience retailers around the world and has guided the Marketing Plan creation, including consumer research and the ultimate value propositions. He has also provided advice on global, emerging marketing prioritization; economic modeling; mergers/acquisitions and market entry strategies. Jeff is keenly active in his community and served on the Executive committee of not for profit children and health-oriented organizations. He holds a Bachelor of Science degree in Management from Saint Joseph's University in Philadelphia, PA.

 

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