Insight Reports

Pubs in Ireland 2006: This is a detailed study of the pub sector in Ireland. The report is in two volumes, looking at drinks and foodservice opportunities. Quantitative conclusions are analysed in detail by breakdowns and presented in chart form with detailed commentary. Quantitative data is supplemented by qualitative interviews with publicans.

Brands, Own Brands and Discounter Brands in Irish Grocery: Report on Insight's 2005 qualitative research programme. The object of our research was to determine the nature and strength of continuing brand loyalties and to investigate the psychology of shopper attitude change in relation to own brands.

Trade Relations Under Pressure: Coping with Change in Irish Grocery: The grocery sales function is changing, with head office negotiation and category management taking the place of personal relationships at store level. Suppliers are under acute pressure, with any price rise liable to be balanced by higher LTAs. The Groceries Order may be amended to reflect net prices. The future is likely to be increasingly difficult, especially for smaller suppliers; but those willing to adapt are already scoring some successes. This report is based on director-level interviews with a wide cross-section of Irish grocery suppliers.

Behaviour and Attitudes in Irish Grocery 2005: This quantitative shopper survey builds on Insight's previous studies which have charted changes in shopper behaviour and attitudes as a result of recent rapid developments in Irish grocery.

Irish Symbol and Independent Retailing Tracker 2005: A quantitative survey of the independently owned grocery sector in Ireland. 300 retailers responsible for 480 stores in total were interviewed. The report provides data on buying practices, symbol loyalties, promotional implementation, category growth and decline, perceived competition and future plans. It includes over 60 charts and over 400 pages of tables, with commentary and strategic analysis.