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THE GROCERY STORE OF THE FUTURE
Table of Contents

     

    INTRODUCTION

    3

    EXECUTIVE SUMMARY

    4

    MAIN REPORT

    10

  1. 1. The 21st Century Shopper
  2. 11

    1.1 Why is Shopper Behaviour Changing?

    11

    1.2 Redefining Convenience

    13

    1.3 Time Poor, Promotion Junkie, or Big Family: Types of Shoppers

    15

    1.4 Different Shopper Missions

    16

    1.5 Shoppers Want Solutions!

    19

  3. 2. The Retailers Respond
  4. 21

    2.1 Satisfying the Shopper

    21

    2.2 Adapting Store Layouts

    23

    2.3 Store Signage and Navigation

    25

    2.4 Beyond Formats

    26

    2.5 Promotions and EDLP v Retail-tainment

    28

    2.6 Dual Siting and Day Part Merchandising

    31

    2.7 The Advantage of Loyalty Cards

    33

  5. 3. Shopper Changes and the Supplier
  6. 34

    3.1 The Manufacturer as Shopper Behaviour Expert

    34

    3.2 Shopper Decision Processes

    35

    3.3 Know your Category

    36

    3.4 Brand and NPD Issues

    37

  7. 4. New Horizons
  8. 39

    4.1 The Healthy Trend

    39

    4.2 The Growth of 'Social' Shopping

    40

    4.3 Plasma Screens and In-Store TV: POP Developments

    42

    4.4 Will Home Shopping Growth Actually Happen?

    44

    4.5 The Store Within a Store

    45

  9. 5. The Major Retailers
  10. 47

    5.1 Tesco

    47

    5.2 Sainsbury

    49

    5.3 Asda

    51

    5.4 Safeway

    52

    5.5 Marks & Spencer, Somerfield and Waitrose

    54

    5.5 Metro AG's "Future Store"

    57

  11. 6. The Grocery Store of the Future
  12. 60

    Published: May 2003

    Price: £ 495, US$ 795, € 695

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