INTRODUCTION | 3 |
EXECUTIVE SUMMARY | 4 |
MAIN REPORT | 10 |
| 1. The 21st Century Shopper | 11 |
1.1 Why is Shopper Behaviour Changing? | 11 |
1.2 Redefining Convenience | 13 |
1.3 Time Poor, Promotion Junkie, or Big Family: Types of Shoppers | 15 |
1.4 Different Shopper Missions | 16 |
1.5 Shoppers Want Solutions! | 19 |
| 2. The Retailers Respond | 21 |
2.1 Satisfying the Shopper | 21 |
2.2 Adapting Store Layouts | 23 |
2.3 Store Signage and Navigation | 25 |
2.4 Beyond Formats | 26 |
2.5 Promotions and EDLP v Retail-tainment | 28 |
2.6 Dual Siting and Day Part Merchandising | 31 |
2.7 The Advantage of Loyalty Cards | 33 |
| 3. Shopper Changes and the Supplier | 34 |
3.1 The Manufacturer as Shopper Behaviour Expert | 34 |
3.2 Shopper Decision Processes | 35 |
3.3 Know your Category | 36 |
3.4 Brand and NPD Issues | 37 |
| 4. New Horizons | 39 |
4.1 The Healthy Trend | 39 |
4.2 The Growth of 'Social' Shopping | 40 |
4.3 Plasma Screens and In-Store TV: POP Developments | 42 |
4.4 Will Home Shopping Growth Actually Happen? | 44 |
4.5 The Store Within a Store | 45 |
| 5. The Major Retailers | 47 |
5.1 Tesco | 47 |
5.2 Sainsbury | 49 |
5.3 Asda | 51 |
5.4 Safeway | 52 |
5.5 Marks & Spencer, Somerfield and Waitrose | 54 |
5.5 Metro AG's "Future Store" | 57 |
| 6. The Grocery Store of the Future | 60 |
Published: May 2003
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