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LIDL, TESCO AND DUNNES
Table of Contents

     

    INTRODUCTION

    3

    EXECUTIVE SUMMARY

    4

    MAIN REPORT

    23

    Part A: The Discounters

    24

  1. 1. The Growth of the Discounters: Under the Radar Screen

    2. 24

    1.1 Current Market Share and Projected Expansion Plans

    25

    1.2 Category Penetration

    28

    1.3 Category Penetration in Europe

    31

    1.4 The Race for the Dublin Market: Will they Succeed?

    32

    1.5 Whom have the Discounters Affected? Whom will they Affect?

    36

  2. 2. Discounter Strategy and Appeal

    3. 41

    2.1 Reasons for Lidl/Aldi Growth: Economic Slowdown

    44

    2.2 New Consumer Attitudes Towards Price: Perception Versus Reality

    45

    2.3 Real and Perceived Inflation in Europe

    49

    2.4 Understanding Discounter Appeal: Price, Brands and Novelty

    49

    2.5 Socio-demographics of the Discount Shopper

    54

    2.6 Lidl and Aldi in Other European Markets

    56

    Part B: The Price War

    60

  3. 3. Traditional Retailers: Current and Future Reaction

    4. 60

    3.1 Tesco Strategy

    62

    3.2 Dunnes Strategy

    68

    3.3 SuperValu Strategy

    71

    3.4 Superquinn Strategy

    76

    3.5 What is the Right Retailer Strategy? Price Versus Differentiation

    79

  4. 4. Reaction from Manufacturers

    5. 82

    4.1 Price, Cost and Margin Pressure on Manufacturers

    86

    4.2 Doing Business with the Discounters: Problems and Opportunities

    89

    4.3 Brand and Own Brand Responses

    92

    Part C: The Future

    96

  5. 5. Looking Forward: Is there Life beyond Price Activity?

    6. 96

    5.1 Merchandising Techniques and Clarity of Offer

    96

    5.2 Promotions and Pack Sizes

    99

    5.3 Range, Service, On-shelf Availability and Retail-tainment

    103

    5.4 Category Management, Shopper Insight and Loyalty Data

    108

    5.5 Retailer/Manufacturer Co-operation

    112

  6. 6. Bringing Political Pressure to Bear

    7. 115

    6.1 The Planning Environment

    115

    6.2 The Question of Irish Sourcing and Irish Jobs

    116

    6.3 Lifting the Ban on Below Cost Selling?

    119

  7. 7.Ireland in a Europen Context

    8. 123

    7.1 The Internationalisation of Retailing

    123

    7.2 Currency Fluctuations and the Euro

    124

    7.3 Future Prospects for Irish Grocery

    125

    Charts

    128

  8. 1. Real and Perceived Inflation in the Euro Zone 1998 - 2003

    9. 128

  9. 2. Euro and Sterling Exchange Rates 1998 - 2003

    10. 128

    Published: October 2003

    Price: £ 495, US$ 720, € 695

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