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Irish Symbol and Independent Retailing Tracker 2005

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Irish Symbol and Independent Retailing Tracker 2005 Sample Charts

Report Methodology and Coverage
Table of Contents
Complete list of charts
Telephone Survey Questionnaire (PDF file)

Q3A. How many tills do you have? By Q1. How many stores do you own?
Q3B. Do you currently have EPOS/Scanning in the shop? By Q2. Are you a member of a franchise or symbol group?
Q5. Roughly how much does the average shopper spend in store on a single visit? By Location
Q5. Roughly how many euros does the average shopper spend in store on a single visit? By Franchise Group
Q4. Do you have a deli counter? By Franchise Status
Q4. Do you have a deli counter? By Location
Q1. How many stores do you own? By Location
Q35. Do you currently own, lease or rent the store? By Location
Retailer Age (Q37) & Retailer Gender
Q40. Ethnic Group by Q38. Role in Store
Q2. Are you a member of a franchise or symbol group? By Location
Q33. Do you plan to stay with your current group for the long term? By Franchise Group
Q34. Do you expect to join a franchise or symbol group in the future?
Q9. Roughly what percentage of your stock do you think that you buy through the group? By Location and by Q3A. How many tills do you have?
Q9. Roughly what percentage of your stock do you think that you buy from the group? By Q2A. Which symbol/franchise are you a member of?
Q7E. How often do you get chilled deliveries? By Franchise Status
Q7E. How often do you get ambient/chilled/frozen deliveries?
By Q2B. Which franchise/symbol are you a member of?
Buying Practices: Q6A. Do you visit a cash and carry to buy goods for the store? & Q7A. Aside from bread, milk and news, is anything delivered to you? & Q8A. Do you buy any shop stock from a local supermarket?
Q7B. Which companies deliver to you? (Unprompted)
Q7C. Who is your main delivery from? By Q2A. Are you a member of a franchise or symbol group?
Q6C. Which cash and carries do you visit? (Unprompted)
Q6C. Which cash and carries do you visit? (Unprompted) By Location
Q2. Are you a member of a franchise or symbol group? By Q6C. Which cash and carries do you visit? (Unprompted)
Q6B. How often do you visit a cash and carry? By Franchise Status
UK Research Comparison: When did you last visit a Cash &Carry? By Franchise Status
Q6B. How often do you visit a Cash and Carry? By Q6C. Which Cash and Carries do you visit?
Q2. Which franchise/Symbol are you a member of? By Q6B. How often do you visit a cash and carry?
Q6E. The last time you visited a cash and carry what did you buy? By Franchise Status (Selected Product Categories Only)
Q6F. Do you always buy these goods from there? By Q6E. The last time you visited a cash and carry, what did you buy? (Selected Categories only)
Q15. Which product do you think is most important overall for your shop? (Unprompted. Multiple answers allowed)
Q16. Are there any products you have noticed selling MORE now than they did last year? Which ones? (Unprompted. Multiple Categories allowed)
Q17. Are there any products selling LESS now than they did last year? Which ones?
CIGARETTES Q16.& Q17. Are there any products selling more now/selling less now?
Q18. Can you give me your general opinion on the following types of promotion...?
Q18. In which categories of products do you like to run these promotions...? Minerals; Confectionery
Q18. In which categories of products do you like to run these promotions...? Groceries; Health & Beauty; Household
Q19. When you buy promotions do you tend to keep the margin or run the promotion in your store? By Franchise Status
Q19. When you buy promotions do you tend to keep the margin or run the promotion in your store? By Q2. Which franchise/symbol are you a member of?
Q10. Can you tell me which manufacturers' reps you see and how often? (Unprompted) Companies stated by more than 5% of retailers
Q10. Can you tell me which manufacturers' reps you see and how often? (Unprompted) By Franchise Status
Q10. Can you tell me which manufacturers' reps you see? & Q11A. Which do you think is the best rep i.e. which provides the best service?
Q11B. What do you rate most about your favourite rep's service? (Multiple reasons allowed)
Q12A. Do you receive phone calls from manufacturers apart from to arrange a rep visit? By Q1. Number of stores owned & By Q3A. Number of tills in store
Q12B. Do you prefer phone conversations with reps or face to face visits?incl. Breakdown by Q3A. Number of Tills in store
Q12E. Do you ever use temporary point of sale materials that manufacturers send to you?
Q12F. Do you have any branded chillers or freezers provided by manufacturers?
Q12G. Do you have any branded dump bins provided by manufacturers?
Q13 Is advice on merchandising available to you from your wholesaler or franchise group? Q14. How much do you use it?
Q27, Q28,Q12C. Do you read...? Cash and Carry Mailings; Delivered Wholesaler Mailings, Info sent by Post from Manufacturers, Info left by Manufacturer reps
Q27. Do you read cash and carry mailings? By Franchise Status
Q26. Which trade magazines have you read or glanced at in the last month? (Unprompted)
Q29. Of everything that you read, which do you find the most useful?
Q24. Have you ever looked at a website in relation to shop supplies? By Q1.Number of Stores Owned
Q23. Have you visited any trade exhibitions in the past 12 months? By Franchise Status and Number of Stores Owned
Q20. Which retailer(s) do you consider your biggest competitor(s) in your local area?
Q21. Which of the supermarkets or retail groups poses the biggest threat to independents in Ireland as a whole? (multiple answers accepted)
LIDL: Q20. Which retailer(s) do you consider your biggest competitor(s) in your local area? Q21. Which of the supermarkets/retail groups poses the biggest threat to independents in Ireland as a whole?
Q30. Do you have any plans to renovate your store, or has your store been renovated in the past year? By Location
Q32. Do you expect family members to take on the business when you retire? By Retailer Age (Q37)
Q31. In the long term, what do you expect to happen to the business...?
Q31. In the long term, do you expect to expand the business? By Q2A. Which franchise/symbol are you a member of?