INTRODUCTION AND METHODOLOGY | 1 |
EXECUTIVE SUMMARY | 2 |
1A. The Irish Grocery Store | 7 |
Number of Tills | 7 |
EPOS | 8 |
Shopper Spend | 9 |
The Deli | 11 |
1B. The Irish Grocery Retailer | 13 |
Number of Stores Owned | 13 |
Type of Ownership | 14 |
Retailer Personal Profile | 15 |
2A. Buying and Distribution Channels: The Symbols | 17 |
Symbol Group Affiliation and Growth | 17 |
Symbol Group Buying Loyalty | 22 |
Delivery Frequency: Symbols & Unaffiliated Stores | 24 |
2B. Buying and Distribution Channels: Cash & Carry and Delivered Supply | 26 |
Channels Compared | 27 |
Delivered Suppliers | 28 |
Cash & Carries | 29 |
Cash & Carry Visit Frequency | 32 |
Cash & Carry Purchasing: Products and Motivations | 36 |
3. Category Priorities and Category Change | 38 |
Most Important Categories | 38 |
Category Growth and Decline | 40 |
4. Promotional Mechanics & Implementation | 44 |
Promotional Mechanics | 44 |
Promotional Implementation | 48 |
5. Communication & Education Channels | 51 |
Manufacturer Communications: The Field Rep | 51 |
Manufacturer Communications: Telemarketing | 56 |
Manufacturer Support in Demand | 58 |
Manufacturer Support Received | 59 |
Wholesaler and Symbol Group Support Received | 60 |
Literature Received and Literature Read | 61 |
Website Usage | 65 |
Trade Exhibitions | 66 |
6. The Future: Threats and Opportunities | 67 |
Local Threats and Sector Threats | 67 |
Investment Plans | 70 |
The Future for Family Businesses | 72 |
Business Expansion Plans | 73 |
7. Telephone Survey Questionnaire | 74 |
8. Technical Appendix | 75 |
INDEX TO TABLES | 76 |
TABLES | 80 |
Published: March 2005
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