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UK Internet Grocery 2005

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UK Internet Grocery 2005
Table of Contents

INTRODUCTION	3
EXECUTIVE SUMMARY	4
UK INTERNET GROCERY: THE MARKET	9
1. Market Overview	10
1.1 Market Size and Demographics	10
1.2 Market Shares	11
1.4 Tesco Dominance	12
2. Internet Grocery Systems	13
2.1 Store Picking v. Warehouses	13
2.2 The Ocado Operation	14
INTERNET GROCERY USERS: BEHAVIOUR AND ATTITUDES	16
3. Why Internet Grocery?	17
3.1 Negative Attitudes to Grocery Shopping	17
3.2 Shifting Responsibility	18
3.3 People with Shopping Problems	19
3.4 Initial Expectations Before Trial	20
4. Internet Grocery in Practice	22
4.1 Ordering	22
4.2 Absence of Familiar Stimuli	24
4.3 Pack Sizes	25
4.4 Sell-by Dates	26
4.5 Substitutions	27
4.6 Deliveries	29
4.7 The Delivery Charge	31
5. Internet Grocery in Context	34
5.1 Bulk Buying	34
5.2 Fresh Foods	35
5.3 Supermarket Visits	36
5.4 Use of Small Specialised Food Shops	37
5.5 Christmas and Other Special Occasions	40
6. Attitudes to Internet Grocery Providers	41
6.1 Promotions	42
6.2 Websites	43
7. Lapsed Users: Reasons for Giving Up	45
UK INTERNET GROCERY THE FUTURE	49
8.1 Internet Market Expansion	50
8.2 Internet Grocery is Different	50
8.3 The Future of Ocado	51
8.4 Market Segmentation	52
8.5 Supplier Involvement	53
Published: March 2005 Price: £ 495, US$ 1100, € 750

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