UK Symbols and Independents 2005
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 | UK Symbols and Independents 2005A quantitative survey of the independently owned grocery sector in the UK with additional retailer commentary from depth interviews. 314 retailers responsible for 440 stores in total were interviewed. The report provides data on buying practices, symbol loyalties, promotional implementation, relative category importance, rep visits and attitudes to reps, other sources of information (including the trade press) and future plans. It includes over 60 charts and over 300 pages of tables, with commentary and strategic analysis. |
Retailers were questioned on a broad range of issues covering all aspects of their store operation and plans for the future. The report examines relationships between store owners and their wholesaler partners. Retailers give details on their buying practices and sources of supply, frequency of ambient, chilled and frozen deliveries and usage of cash-and-carries (not only among independents but among symbol stores).
Retailers reported frankly on the extent to which they implement promotions, and their usage or non-usage of merchandising advice available to them. Symbol members were questioned on their loyalty to their groups and their future plans.
The questionnaire included questions on visits by manufacturers’ reps, their comparative impact and frequency, which reps are felt to be most useful and why. Other means of communication were covered, including readership of mailings and the trade press, exhibitions and websites. Retailers identified their most important categories and specified approximately how many lines they currently have on promotion. Also covered were retailer ethnicity and long-term plans for the business i.e. whether the business will expand, continue as it is, close or be sold.
Our questionnaire also provided an opportunity for individual subscribers to include specific questions exclusive to them. These have been reported and presented on a confidential basis. A second survey to be carried out later in 2005 will provide an opportunity for other subscribers who wish to make use of this low-cost trade research method.
Interviews were carried out by the Insight team of in-house trained and experienced retail trade interviewers, subject to stringent quality checks. Questionnaires have been analysed using QPSMR software.
REPORT CONTENTS
Our report consists of:
1. Executive Summary, bringing out key conclusions
2. Detailed conclusions, shown in chart format. Each chart is accompanied by a commentary, bringing out conclusions and often including additional data. Charts are broken down by key variables including region, number of stores owned and type of store (Symbol/Independent Grocer or C-store/CTN). Where sample numbers permit, the results for each symbol group are also charted, suggesting, for example, which group’s members are most or least likely to implement promotions, or most or least likely to plan to stay with their group.
3. A complete set of cross-tabulations based on survey data. This is easily navigated, allowing subscribers to look into areas of specific interest. Here, data is broken down by over 6 additional variables, including region, (South East / North, Scotland & N. Ireland / Midlands, S. West & Wales), number of tills (one/two or more), whether EPOS is installed, and whether alcohol is sold.
PRESENTATIONS AND PDFS
The standard report is in printed format and comes without a presentation. Presentations and pdf options are also available on request. Please contact Dan Munford, Fidel Gonzalez or Ceri Matthias on 0044 (0)1938 556090 or e-mail info@insightresearch.co.uk. for details.
Published: May 2005
Price: £ 995, US$ 1832, € 1449
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Insight reports are quality guaranteed. If you are dissatisfied, please return the report within 14 days and tell us why. Your invoice will be cancelled or money refunded.
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