INTRODUCTION | 3 |
EXECUTIVE SUMMARY | 4 |
CHARTS AND CONCLUSIONS | 11 |
1.The UK Independent Retailer: Sample Breakdown | 11 |
The Stores: Store Type, Geography, Ownership & Business Size | 11 |
The Stores: Number of Tills, EPOS, BWS and Shopper Spend | 15 |
The Retailers: Ethnicity, Age and Gender | 20 |
2. Buying and Distribution Channels: The Symbols | 22 |
Symbol Group Affiliation and Growth | 22 |
Symbol Member Loyalty: Long Term Plans | 26 |
Symbol Member Loyalty: Buying and Merchandising Adherence | 27 |
3. Buying and Distribution Channels: Cash & Carry and Delivered Supply | 31 |
Visiting the Cash and Carry: Frequency, Motivations and Symbol Habits | 32 |
Cash and Carries Used | 36 |
Delivered Supply: Frequencies, Temperatures and Suppliers Used | 38 |
4. Category Priorities and Promotional Activity | 43 |
Retailer Category Priorities | 43 |
Promotional Activity and Implementation | 45 |
Attitudes to Price Marked Packs | 49 |
5. Communication & Education: Reps and Telemarketing | 52 |
Reps Seen | 52 |
Reps Preferred and Reasons Given | 54 |
Telemarketing: Calls Received | 57 |
Retailer Preferences: Telemarketing or Face to Face Visits? | 60 |
6. Communication & Education: Literature, Websites and Exhibitions | 63 |
Literature Read | 63 |
Website Usage | 66 |
Trade Exhibitions | 68 |
7. The Future | 70 |
Business Expansion Plans | 70 |
The Future for Family Businesses | 72 |
8. The Manufacturer Relationship | 74 |
More rep visits and better service from reps | 74 |
Evidence of understanding and prioritising small retailer needs | 75 |
Price support/Cash and carry price monitoring | 75 |
Packaging Issues | 75 |
9. Appendices | 76 |
TECHNICAL APPENDIX | 76 |
QUESTIONNAIRE | 78 |
INDEX TO TABLES | 79 |
TABLES | 83 |
Published: May 2005
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