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Managing Retailer Relationships in a Deflationary Environment

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Managing Retailer Relationships in a Deflationary Environment: The Retailers Perspective
Table of Contents

    INTRODUCTION

    3

    EXECUTIVE SUMMARY

    4

    MAIN REPORT

    12

    1. Current Retail Environment

    13

    1.1 Deflationary Pressures

    13

    1.2 Impact of Morrisons Takeover of Safeway

    15

    1.3 European Discounters

    17

    1.4 Outlook

    18

    2. Retailer Strategies and Relationships With Suppliers

    20

    2.1 Tesco

    20

    2.2 Asda

    25

    2.3 Sainsbury’s

    29

    2.4 Morrisons

    33

    3. Buying

    37

    3.1 The Importance of Price – is it Possible to Widen the Discussion?

    37

    3.2 Online Auctions

    39

    3.3 Changing Suppliers and the Role for Smaller Players

    41

    3.4 Supermarket Code of Practice

    44

    4. Own Label

    46

    4.1 Importance of Own Label to the Retailers

    46

    4.2 Role of Supplier Relationship in Own Label

    48

    4.3 Implications for Branded Suppliers

    51

    5. Format Development and Convenience Retailing

    52

    5.1 Format Development

    52

    5.2 Convenience Stores

    54

    6. Category Management and Non-Food

    59

    6.1 Category Management

    59

    6.2 Non-Food

    62

    7. Promotions

    64

    7.1 Role of Promotions

    64

    7.2 Promotions in the Strategy of the Big Four Retailers

    66

    7.3 Promotional Execution

    69

    8. Media Services

    72

    8.1 Retailers as Media Owners

    72

    8.2 Outlook for Media Services

    79

    9. Supply Chain and IT

    83

    9.1 Factory Gate Pricing

    83

    9.2 Collaborative Planning for Promotions Management

    86

    9.3 Data Synchronisation

    89

    10. Conclusions

    92

    10.1 Supplier-Retailer Relationships

    92

    10.2 Retailer Priorities

    94

    10.3 Opportunities and Threats for Suppliers

    99

    10.4 Final Word

    102

    Published: June 2005

    Price: £ 795, US$ 1400, € 1200

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