Managing Retailer Relationships in a Deflationary Environment
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Managing Retailer Relationships in a Deflationary Environment: The Retailers Perspective Table of ContentsINTRODUCTION | 3 |
EXECUTIVE SUMMARY | 4 |
MAIN REPORT | 12 |
1. Current Retail Environment | 13 |
1.1 Deflationary Pressures | 13 |
1.2 Impact of Morrisons Takeover of Safeway | 15 |
1.3 European Discounters | 17 |
1.4 Outlook | 18 |
2. Retailer Strategies and Relationships With Suppliers | 20 |
2.1 Tesco | 20 |
2.2 Asda | 25 |
2.3 Sainsbury’s | 29 |
2.4 Morrisons | 33 |
3. Buying | 37 |
3.1 The Importance of Price – is it Possible to Widen the Discussion? | 37 |
3.2 Online Auctions | 39 |
3.3 Changing Suppliers and the Role for Smaller Players | 41 |
3.4 Supermarket Code of Practice | 44 |
4. Own Label | 46 |
4.1 Importance of Own Label to the Retailers | 46 |
4.2 Role of Supplier Relationship in Own Label | 48 |
4.3 Implications for Branded Suppliers | 51 |
5. Format Development and Convenience Retailing | 52 |
5.1 Format Development | 52 |
5.2 Convenience Stores | 54 |
6. Category Management and Non-Food | 59 |
6.1 Category Management | 59 |
6.2 Non-Food | 62 |
7. Promotions | 64 |
7.1 Role of Promotions | 64 |
7.2 Promotions in the Strategy of the Big Four Retailers | 66 |
7.3 Promotional Execution | 69 |
8. Media Services | 72 |
8.1 Retailers as Media Owners | 72 |
8.2 Outlook for Media Services | 79 |
9. Supply Chain and IT | 83 |
9.1 Factory Gate Pricing | 83 |
9.2 Collaborative Planning for Promotions Management | 86 |
9.3 Data Synchronisation | 89 |
10. Conclusions | 92 |
10.1 Supplier-Retailer Relationships | 92 |
10.2 Retailer Priorities | 94 |
10.3 Opportunities and Threats for Suppliers | 99 |
10.4 Final Word | 102 |
Published: June 2005
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