Insight Reports

Opportunities in Community Pharmacies

TABLE OF CONTENTS FOR QUALITATIVE RESEARCH	REPORT
RESEARCH METHOD	3
SUMMARY & CONCLUSIONS	4
MAIN REPORT	10
1. The Life of a Community Pharmacist	11
1.1 Health Professional or Shop Manager?	11
1.2 Prescriptions – Backbone of the Business	13
1.3 OTC Medicines and Other Products	14
1.4 The Community Pharmacy Customer	17
1.5 The Importance of Recommendation	18
1.6 The Role of the Pharmacy Assistant	20
1.7 Changes Afoot: Medicine Downgrading, Patient Care, and Growing Competition	22
2. The Different Types of Community Pharmacy	25
2.1 Multiple v Independent	25
2.2 Group Membership	27
a) Numark	27
b) Vantage	29
c) CPI+	30
d) Nucare	31
e) Small Pharmacy Groups	32
3. Obtaining Pharmacy Supplies	33
3.1 Delivered Wholesalers	33
3.2 Other Sources of Supply	34
3.3 Ordering and Decision making	35
3.4 The Role of Manufacturers and Reps	37
4. Running the Store	41
4.1 Merchandising	41
4.2 Branding Issues	43
4.3 Pricing, Promotions, and Price-Marked Packs	44
4.4 New Products	47
4.5 Literature and Information Sources	49
5. The Future	51
5.1 An Emphasis on Patient Care	51
5.2 The Future for Independents	52
5.3 The Role of the Manufacturer	54
Published: July 2004 Price: £ 5000, US$ 8795, € 7295 Corporate electronic access information - click Insight reports are quality guaranteed. If you are dissatisfied, please return the report within 14 days and tell us why. Your invoice will be cancelled or money refunded.