1. Introduction and Methodology | 76 |
1.1 Information Sources for This Project | 76 |
1.2 Insight Trade Research Methodology | 76 |
1.3 Survey Sample | 76 |
2. The Fragmented Route to Market | 77 |
2.1 The £23Bn Route to 54,000 C-stores | 77 |
2.2 The Research Challenge: One Size Doesn't Fit All | 77 |
3. Priorities for Symbols & Independents | 78 |
3.1 % EPOS Take-up in Symbol C-Stores | 78 |
3.2 % EPOS Take-up in Unaffilliated Independent C-Stores | 78 |
3.3 % Symbol Growth | 79 |
3.4 % Symbols Deviating from Group Advice on Merchandising | 79 |
3.5 % Differences Between Symbol Buying Patterns | 80 |
3.6 % of Reasons for C&C Visit | 80 |
3.7 % of Out of Stocks | 81 |
3.8 % Variation in Symbol C&C Visit Frequency | 81 |
3.9 % Rep Scores | 82 |
3.10 % Best Rep Service | 82 |
3.11 % Reasons for High Rep Score | 83 |
3.12 % Trade Literature Read | 83 |
3.13 % Retailer Ethnicity | 83 |
3.14 % Website Use | 84 |
3.15 % Symbol Website Use | 84 |
3.16 % Visits to Trade Exhibitions | 84 |
4. Priorities for Forecourts | 85 |
4.1 Forecourt Market Structure | 85 |
4.2 % Forecourt Routes to Market | 85 |
4.3 Wholesalers Used | 86 |
4.4 Priorities for Big Oil/Forecourt Multiples | 86 |
4.5 Priorities for CODO and DODO forecourts | 86 |
4.6 % Rep Scores in Forecourts | 87 |
4.7 % Readership of Forecourt Trade Press | 87 |
4.8 Forecourt Retailer Trade Exhibitions Attendance | 88 |
4.9 Website use for Information | 88 |
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