Insight Reports

Brands, Own Brands and Discounter Brands in Irish Grocery

INTRODUCTION	3
EXECUTIVE SUMMARY	4
MAIN REPORT	11
1. Attitudes to Brands and Own Brands	12
1.1 Attitudes to Brands	12
1.2 General Attitudes to Shop Brands	13
1.2.1 Negative Associations	13
1.2.2 Role of Own Brand in Different Categories	17
2. Changes in Shopping Habits	19
2.1 Special Offers	19
2.2 Lack of Availability	20
2.3 Desire for Variety	21
2.4 Advertising	22
2.5 Recommendation/Personal Trial	22
2.6 Economy	23
2.7 Purchase in Error	24
3. Significant Environmental Influences	25
3.1 Family Views	25
3.2 Irish Origin	27
3.3 Healthy Eating	29
4. Main Meal Solutions	33
4.1 Meat	33
4.2 Ready Prepared Meals	34
5. Own Brand Packaging	39
5.1 Wheat Bisc Cereal	40
5.2 Coffee	42
5.3 Tomato Pasta Sauces	44
5.4 Tomato Ketchup	48
5.5 Yellow Spreads	52
5.6 Baked Beans	55
5.7 Yoghurt	57
5.8 Jam	60
5.9 Overall Conclusions	62
5.9.1 Imitative Packaging	62
5.9.2 Colour and Shape Cues	62
5.9.3 Tesco	62
5.9.4 Tesco's Value Range	62
5.9.5 Dunnes'	63
5.9.6 Product Visibility	63
6. The Retailers	64
6.1 Dunnes	64
6.2 Tesco	67
6.2.1 Value	68
6.2.2 Healthy Living	69
6.2.3 Finest	70
6.2.4 Tesco for a Change	71
6.3 SuperValu	72
6.4 Marks & Spencer	74
6.5 Superquinn	75
6.6 The Discounters	76
Published: December 2005 Price: € 995, £ 649, US$ 1215 Insight reports are quality guaranteed. If you are dissatisfied, please return the report within 14 days and tell us why. Your invoice will be cancelled or money refunded.