Healthy lifestyle is top resolution, says Mintel

Adopting a healthier lifestyle is still the top resolution for British consumers in 2009, according to market research firm Mintel.

Mintel surveyed consumers about their New Year resolutions in December 2008.

It found the number one intention was to exercise more with 38% planning to do so.

This was followed closely by eating more healthily – popular with 31% of consumers.

However, despite the economic downturn, just 21% said they planned to spend less money in the coming year.

“Although it is nothing new for people to begin diets in January, it seems surprising that in a time of escalating economic doom and gloom, this still takes precedence over better money management. When it comes down to it, being able to fit into a smaller dress size is a much more motivating goal than cutting back on the utility bill,” said Jonny Forsyth, senior consumer analyst at Mintel.

“In one sense the New Year is a fresh start from a depressing 2008 and people may be particularly attracted to aspirations that allow them to focus on a bright future rather than a bleak present,” he added.

Mintel found the majority of those planning to do more exercise would choose a cost-free form of fitness, by walking their way to a healthier 2009.

“With less money to spend, consumers may decide they don't need flashy gyms to get fitter when they can resort to a good old-fashioned stroll,” said Forsyth.

However, more than a quarter of consumers (28%) still don’t buy into the tradition of New Year’s resolutions and simply refuse to make any at all.