European Convenience Survey

Rien de Koning, research director at Foodstep, will be launching results from the 2009 European Petroleum Convenience Survey at the Insight/NACS Future of International Convenience & Petroleum Retailing event in London in September.

This new European-wide research will enable European manufacturers, oil companies and retailers to evaluate petroleum convenience trends and make comparisons across five major European markets comprising the UK, Germany, France, Belgium and the Netherlands. Existing European Petrol Survey clients (overall and country specific) include Total, Lekkerland, Q8, Mars, Coca-Cola, JTI, Mars and Pepsico.

European foodservice expert Foodstep has combined 40,000 consumer interviews with Experian Catalist’s surveys of almost 90,000 European petrol stations to produce this new research. Experian Catalist is expert in surveying petrol forecourts. Foodstep has a five-year track record in researching the behaviour of petrol station visitors and foodservice trends, initially in the Netherlands and Belgium and more recently Europe-wide.

Commenting on this new research tool, Insight Partner Dan Munford said: “European manufacturers and retailers have always told me that they need better European-wide research on convenience. This new product fills an important need in the marketplace. It is an important development which will allow us to benchmark performance and consumer trends across some of the major European markets for the first time. We are delighted that Foodstep and Catalist have chosen our forecourt convenience conference day on 17 September as their launch platform."

For further details about the Insight/NACS Future of International Convenience and Petroleum Retailing event in London on 14-17 September 2009, please visit this page