Dear Reader,

UK electricals retailer, Currys, has launched a new concept store that plays to the theatre and interactivity of its products. Its multi-media advertising campaign focuses on service with the strapline, "We can help."

Now, I always recommend retailers benchmark against other sectors and industries to find fresh insights and stay ahead. But this month, I advocate that retailers, including Currys, look to the shortlisted entries in our prestigious new International Convenience Retailer of the Year Award for retail excellence and best practices.

Currys, for all of its layout and service, had no consumer focus when I visited a local store. Newly created service advisors prowled the shop floor instead of serving shoppers at the checkout. For a retailer in the business of selling "fantastic technology", it was surprising that its front end systems did not work.

On the other hand, the four retailers, shortlisted by our expert judging panel, have launched innovative new convenience formats with significant range development - especially in fresh foods. They are deploying technology to maximum effect and their customer service initiatives have real impact on the shopper experience. These retailers are also investing in their local communities and building sustainable business practices.

The results: growth in both sales and margin, plus an increase in shopper numbers. The figures speak for themselves.

Fiona Briggs, Editor

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Future of International Convenience Retailing 2009 London

Convenience Knowledge Bank