
Global Convenience Store Focus > October 2009 issue > Gluten-free Brownie Tops Great Taste Awards
Gluten-free Brownie Tops Great Taste Awards
October 1, 2009
A gluten-free chocolate brownie has won the Supreme Champion trophy in the 2009 Great Taste Awards held in the UK.
The More? Muddees brownie was made by Patrick Moore, a former chef who runs More?, The Artisan Bakery in Staveley, near Kendal.
Moore came within a whisker of winning the top prize in last year’s awards with his More? Muddee, a brownie with a thin, crisp crust and moist rich centre. But it was the gluten-free version of the same recipe that secured this year’s prize.
The final judging was held at upmarket food retailer, Fortnum & Masons with judges including TV chef Antony Worrall Thompson, restaurateur Mark Hix, former Masterchef winner Thomasina Miers and Radio 2 DJ Chris Evans.
The Great Taste Awards is organised annually by the Guild of Fine Food with more than 100 leading chefs, cookery writers, retail buyers and food and drink specialists judging thousands of foods in a process lasting several months.
The best products – most of which are available in British delis and farm shops – are awarded one, two or three gold stars with regional and national awards also being presented.
Moore said the prestigious award for his gluten-free Muddees proved it was not necessary to compromise quality to meet special dietary needs.
“I think intolerance sufferers are short-changed,” he said. “It’s almost as though, because a food carries a gluten-free claim, it’s acceptable for it to be lower quality and ridiculously expensive. I don’t think that’s right. So I was only interested in doing it if people couldn’t tell the difference between the gluten-free version and my original brownie.”
Chairman of judges Simon Burdess, Fortnum & Mason’s trading director, also announced a special commendation for Irish artisan fish smoker Woodcock Smokery’s wild smoked salmon.
Owner Sally Barnes collected the Supreme Champion title in 2006 but was nearly put out of business by the closure of Ireland’s wild salmon fishery.
Barnes has rebuilt the business on wild-caught Scottish salmon and came within a few votes of winning her second Supreme Champion title this year.
The event was hosted by Nigel Barden, BBC Radio 2’s food correspondent and a regular contributor to Chris Evans’ current Drivetime show.
October 2009 Issue
- Spar China Wins First International Convenience Retailer of the Year Award
- Topaz Develops Consumer-led Forecourt
- Mercator Takes it to the Max in Sloveni
- Convenience Challenges Unveiled at Insight NACS Event
- UK Grocers Shrug Off Recession
- Rompetrol Unveils New Litro Forecourt Design in Romania
- Spar to Partner Maxol on Forecourt in Northern Ireland
- Over 5,000 UK Retailers to Go Out of Business Next Year
- World Economies Return to Growth but Remain Cautious
- Legal Tobacco Sales Up in Smoke?
- Mintel Reviews Top Global Consumer Trends of 2009
- Energy Drinks Still Buzzing, Reports Mintel
- Americans in Denial About Health, Reports Mintel
- Mintel Beauty Innovation Finds 'Beauty Foods' Growing in Popularity
- Gluten-free Brownie Tops Great Taste Awards
- Ball Now in Cadbury’s Court, Says Verdict
- Jed Brewer Quarterly Economic Forecast
- Sharon's Convenience Store Report
- Spar Launches Digital Sales Promotion
- A World of Convenience at the NACS Show
- Ireland After the Ban
- Irish Retailers Need Clear Guidelines
- Frank Gleeson Explains New Tobacco POS
- Topaz Implements Overhead Fixture
- Dan Munford Explains Tobacco Fixture