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Insight Videos - Applegreen
Applegreen is a rapidly expanding new forecourt concept which has taken Ireland by storm and has now moved into the much larger UK market. Petrogas, the Applegreen operator, showed an 80% increase in profits last year. The Applegreen concept successfully integrates fuel and fresh foods in a revolutionary way. The promise of consistently low fuel prices contributes to an increasing brand loyalty which is carrying over into very successful private label ranges - including a bottled water which has 23% of the water category.
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