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Insight Videos - Waitrose
Waitrose has unveiled its first ever convenience format with the opening of a new 5,815sq ft shop in Trinity Square. Three more are coming, all with sales areas from 500 to 700 sq m. There is a strong focus on specialist service counters and fresh produce, including specialist cheeses, a fresh meat and fish counter and freshly baked bread. There is a self service food bar where customers can choose from breakfast foods including smoothies, granola and yoghurts in the morning, freshly made baguettes, sandwiches and salads at lunch and meals for the evening.
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